Concept Statement

.      Create a list of all users that may visit your site (not from the WWW but those you’d invite).

.      What will each of those users want to see in order to enjoy their visit to your site?

.      Name your intended audience (the person(s) you need to persuade.)

.      Describe what you need to inform and persuade them of:

                                                    Promote my:

                                                    Goals of the site are:

                                                    My ultimate message/philosophy (about who you are):

                                                    What is the story you are telling?

.      Write a 200 word concept statement based on the user, your persuasion, navigation and the assets.

.      List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.

Concept Statement:

Users that may be visiting my site include journalistic magazines and newspapers (both online and in print), band managers looking for live show images and band promo, and anyone looking for professional portraiture, from senior portraits to high end celebrity photography.


Users will want to see images in keeping with their own needs, which is why I will have one home page linking to three separate sites for weddings/portraiture, music, and travel/photojournalism. I want to keep these separate, showing high quality images for each category.


My intended audience consists of high schoolers, families, and soon-to-be families, as well as models and actors for portraiture. For music, my site is geared mostly toward band managers. For travel and photojournalism, magazines and newspaper editors can find my work there, as well as anyone interested in fine art prints. 


I am promoting myself as a photographer of music and culture and preserved memories. My goals for the site are to showcase my talent in those areas and to offer a professional format for potential clients to view my images. My ultimate message is one of appreciation for life, and all that goes along with it. First and foremost, as a documentary photojournalist, I want to show people a reality that most wouldn't care about if they didn't see it for themselves. I want truth to be seen. In the same vein, I want to help people capture their own lives, interests and loved ones through portraiture. Music is something for me personally. It's my sanity, my release. My story is of God's love. Seems cliche, but that's all I have, and all I can give back.


The 7 projects I am planning to include on my site are: 
Portraiture - Various senior portraits; Various couple / engagement portraits; an upcoming series to be completed at the end of the quarter (men in suits and storm trooper helmets)
Music - August Burns Red concert; Perry Acker concert / promo images; Ben Union concert / promo images
Travel - images from a my 2009 trip to Africa; images from my 2009 trip to Italy